If you actually have products to sell, Amazon will help you sell them. That’s
right, you can tap into Amazon’s established marketing and sales infrastructure
to offer your merchandise to Amazon’s millions of customers—and even let
Amazon handle all the checkout and payment operations.
Amazon Marketplace
If you have something to sell—even if it’s just a used book or CD—the Amazon
Marketplace is the place to be. The Marketplace lets individuals and small
businesses sell all manner of new and used items; it’s particularly well-suited to
selling used books, CDs, videotapes, and DVDs, although you’re not limited to
just these items.
Marketplace items are listed in the Marketplace store and also as options on
normal product listing pages in the More Buying Choices section. Customers
place their orders with and pay Amazon, and then Amazon informs you of the
sale and transfers payment (less their fees and plus a reimbursement for shipping
costs) to you. You ship the item to the customer.
You pay 99 cents to list an item in the Marketplace and then pay Amazon a percentage
of the final selling price. (You pay a 6 percent fee for computers, 8 percent
for electronics and cameras, and 15 percent for all other items.) Each listing
lasts for 60 days.
To learn more or place a listing, click the Marketplace link near the bottom of
the Amazon home page.
Pro-Merchants
If you’re a high-volume Marketplace seller, you can sign up for a Pro-Merchant
subscription. For a $39.99 per month fee, Amazon waives the normal 99-cent
listing fee for your Marketplace items, although you still pay a percentage of
the final selling price. Pro-Merchant listings don’t expire.
zShops
If you’re a Pro-Merchant and you’d like to have your own online storefront, sign
up for Amazon’s zShops service. zShops let you sell merchandise outside the
normal Amazon listing pages and can be customized with your own business
logo and graphics. Go to www.amazon.com/zshops/ to learn more.
Amazon Auctions
A final selling option is Amazon Auctions. I haven’t talked much about Amazon
Auctions, because it’s a weak competitor to eBay (discussed in Chapter 16).
That said, Amazon Auctions has a slightly lower fee structure than eBay; you
pay a flat 10-cent listing fee for each item and a maximum 5 percent final value
fee. (The final value fee is lower on higher-priced items—and if you have a Pro-
Merchant account, you don’t have to pay the listing fee.)
right, you can tap into Amazon’s established marketing and sales infrastructure
to offer your merchandise to Amazon’s millions of customers—and even let
Amazon handle all the checkout and payment operations.
Amazon Marketplace
If you have something to sell—even if it’s just a used book or CD—the Amazon
Marketplace is the place to be. The Marketplace lets individuals and small
businesses sell all manner of new and used items; it’s particularly well-suited to
selling used books, CDs, videotapes, and DVDs, although you’re not limited to
just these items.
Marketplace items are listed in the Marketplace store and also as options on
normal product listing pages in the More Buying Choices section. Customers
place their orders with and pay Amazon, and then Amazon informs you of the
sale and transfers payment (less their fees and plus a reimbursement for shipping
costs) to you. You ship the item to the customer.
You pay 99 cents to list an item in the Marketplace and then pay Amazon a percentage
of the final selling price. (You pay a 6 percent fee for computers, 8 percent
for electronics and cameras, and 15 percent for all other items.) Each listing
lasts for 60 days.
To learn more or place a listing, click the Marketplace link near the bottom of
the Amazon home page.
Pro-Merchants
If you’re a high-volume Marketplace seller, you can sign up for a Pro-Merchant
subscription. For a $39.99 per month fee, Amazon waives the normal 99-cent
listing fee for your Marketplace items, although you still pay a percentage of
the final selling price. Pro-Merchant listings don’t expire.
zShops
If you’re a Pro-Merchant and you’d like to have your own online storefront, sign
up for Amazon’s zShops service. zShops let you sell merchandise outside the
normal Amazon listing pages and can be customized with your own business
logo and graphics. Go to www.amazon.com/zshops/ to learn more.
Amazon Auctions
A final selling option is Amazon Auctions. I haven’t talked much about Amazon
Auctions, because it’s a weak competitor to eBay (discussed in Chapter 16).
That said, Amazon Auctions has a slightly lower fee structure than eBay; you
pay a flat 10-cent listing fee for each item and a maximum 5 percent final value
fee. (The final value fee is lower on higher-priced items—and if you have a Pro-
Merchant account, you don’t have to pay the listing fee.)
0 comments:
Post a Comment